How SEO Works On A Small Business Budget

Kudos to you, small business owner. We see firsthand every day the grit and determination it takes to bring the dream of having a small business to life and applaud you for getting your business to where it is on your own!

If you are still wanting more customers, a bigger audience or increased traffic to your website, let us chat to you about Search Engine Optimization and what we, here at Digital Elite can offer you!

In 2021, we spend more time than ever online! From scrolling through social media, reading the news, shopping, playing games to general browsing. We compare products, look for deals and often it is the businesses at the top of our search who get the most attention and inevitably our business – that is search optimization at work.

Where does your business rank in search results? Do you know? Are you at all curious?

Jump online, search your product key word, and find out. Were you in the top 5, 10, 20 results? Did you get side-tracked and look at a competitor along the way? Did you use the right word to quickly find what you were looking for?

SEO plays a fundamental role in digital marketing and the good news is, it is possible to have on a small budget! In fact, at Digital Elite, we strive to provide small businesses with SEO solutions that are tailored to their needs and budgets and we also measure their successes along the way.

Have we sparked your interest? Keep reading to find out how SEO works on a small budget and how we can help grow your online presence while saving you money in the long run.

Know the market and your competitors!

A great benefit of how small business SEO works is with competitive analysis.

Many businesses like yours are competing for the same key words and the same customers so our first step is to understand your market, your competitors and their strengths and weaknesses.

We will thoroughly analyse your current website as well as your competitors to determine the best key words to focus on when creating new content and uncover opportunities for your growth that have yet been tapped into. 

Custom Strategies Help You Reach The Right People

No two businesses are the same. What works for one, may not work for another. Therefore, it is crucial to create custom strategies for your business.

At Digital Elite, we develop targeted strategies to ensure you reach the right people, at the right time which is key to growing your online presence and saving you money in long run.

Our small business SEO package includes a dedicated Content Strategist who will work with the key word research team to apply their research to your content strategy.

Keeping Your Page Optimized Helps Ensure The Best Page Rankings

On-page user experience is crucial for your small business SEO growth!

Optimizing each page detail from on-page copy to site navigation helps users find what they are looking for with ease. This helps your website attract and convert visitors into paying customers which in return, helps your page achieve the best page ranking and makes your site more credible to your audience.

That is why it is no surprise that we list web design as Phase 1 in overall online marketing success. 

While your website is an on-going project, working to provide the information your visitors are looking for in an easy-to-use fashion will help support your small business search engine optimization campaign. 

Building Relevant Links Drives Quality Traffic

Another crucial aspect of growing your small business’ SEO is link building.

Building quality links with websites that are relevant to your cause is good for your SEO and can bring high-quality traffic to your site, increasing your page ranking.

For example, an AirBnB property owner could build links with local travel websites to increase their property’s visibility and bookings. 

Our small business SEO packages start with a minimum of one link per month.  We will help write the content and publish guest articles that feature your business on a variety of relevant sites.  We do this by reaching out constantly with new topics and content ideas to our backlinking partners.  Backlinking can be a hard job.  Let us do the work for you!

Constant Monitoring & Reporting Ensures You Quality Results

Constant monitoring and reporting are crucial in growing your SEO efforts. Monthly reporting schedules help you stay in the loop by showing the actions we take to grow your online presence and the quality results that increase your potential of turning visitors into paying customers.

Small business SEO is a long-term game with even longer-lasting results. 

Businesses typically start to see movement in search results at the six-month mark. From there, it is much easier to maintain ranking for a key word and continue to write and publish content relevant to your search term. 

Quality SEO Strategies Lead To Top-Notch Results

The best small business search engine optimization efforts include strategies tailored to your exact needs, competitive analysis, on-page optimization, and building relevant links also help attract the right people.

It is also crucial to always monitor your search engine optimization efforts to ensure success.

At Digital Elite, we work with you to ensure your website attracts the right people and helps grow your small business.  We are a full-service internet marketing firm striving to help grow online presence for small businesses at a price that fits within your budget.

You’ve put in the hard yards to get your business off the ground, now let us help you take it to the next level.

Contact us today for a consultation!